“Our HR department has a lenghtly orientation process for new sports and recreation staff and hirees, which typically lasts about 6 months,” said Darci Aschbacher, an HR representative

Up until about five years ago, employment in the sports and recreation corporate field was stymied in part by poor industry performance and slow stock value growth. With the dawn of the internet, however, this trend changed, and has generated a hiring boom that many companies have a hard time managing. “Our HR department is by far the largest unit at Embree Weitzner INC,” said VP of Communications Levecke Condray, “and rightly so: with stock par values increasing by the month, we need more and more hirees to satisfy our growing corportate needs.” Further information regarding most sports and recreation jobs is easily found on the internet, especially at mass recruiting sites. Be sure to complete all parts of the online application, since this will allow prospective employers to get a complete feel of who you are and what you can contribute. Some businesses even require sports and recreation job applicants to complete a short essay and aptitude test, in order to weed out anyone who skews their educational background. “This test is not meant to scare off prospective hirees,” said Mahnke Sinnett, “but we want to see how they can apply the skills they have to the real life needs of written communication and critical thinking.” As a result, those with strong liberal arts backgrounds tend to do well and land the highest percentage of entry level jobs throughout the sports and recreation industry as a whole. “With the recent boom in the sports and recreation market, we’re looking to hire 100 new employees in a range of different jobs,” exclaimed Lightner Sivia, HR Director for Pilarski Scherf INC. Typically, job application requirements at Pilarski Scherf INC are stringent: extensive corporate experience, a strong education, and proven communication skills are required to secure even some of the lesser middle management positions. This speaks to the up and coming nature of the sports and recreation industry as a place for highly motivated individuals to stake their careers. After being hired, expect to have a brief but intensive period of probation before you get your foot completely in the door. According to Inocencia Dubbs, a senior manager with Lillian Deserio INC, “We believe this time gives us an opportunity to evaluate new hires and decide if we made the right decision in offering them work. If they don’t pass this temporary evaluation period, we offer the job to anyone on our waiting list.” Generally speaking, weed outs in the sports and recreation field after being successfully hired are low, because job application tests and requirements are very strict. Old fashioned human networking is still one of the most tried and true methods of gaining a top paying job. Says Jacobowitz Rohleder, CEO of Becena Shovlin INC: “It’s important for all our top hires to know individuals within the industry and individuals within our company. This makes marketing and sales work much easier and more efficient. So, if your Uncle Bob at a major sports and recreation firm offers you a job, you’re advised to take it.” Some major universities have alumni related networking programs, where recent grads can find their way into jobs by contacting past graduates of their institution. In general, the sports and recreation sector finds most of its new hires this way. In addition to standard benefits packages, most sports and recreation firms offer stock options to upper management applicants as a way to bulk up their employment offer. Options can be very valuable, and generally provide employees with a great level of motivation to excel and grow the particular sports and recreation business they are involved with. Additionally, a new service, much like the famous college “common application”, is being offered online. A job applicant can reach out to over 100 firms by completing one simple application and short essay. “This new program has really helped our sports and recreation company,” replied Demonte Wessendorf, Human Resources manager, “and it also allows us to see what other firms are offering to new job applicants. This helps get an edge on the competition and strengthens our human capital greatly.”

Recently a spate of high profile sports and recreation websites were launched, each featuring quality content

Also, carefully consider all legal implications of sports and recreation advertising online. It is important that no trademarks are misused, and that royalties are being paid for the use of any licensed products. You may find that no one takes a second look at your site in the beginning, but when you get big and can be more easily recognized down the road, be doubly sure that all your content, graphics, and promotional materials are in compliance with the law. Otherwise, prying eyes and vicious competitors will take any opportunity to embarass your sports and recreation company so that they get more customers. “We spend a lot time working with our designers on the homepage,” says Matilde Bentzinger, CMO of Delisa Hyder and Ernestina Hegg Partners, “and once the home page is solid, we use it as a template to create other pages on the website. Consistency and easy of use are absolutely paramount, especially in our sports and recreation industry.” “Succesful sports and recreation marketing takes time and money,” replied Hazelbaker Hustus, “and the old adage, ‘You have to spend money to make money’ applies. Don’t go cheap on your website’s checkout process or navigational menus. Instead, save money by using simple content generation software and ready made blog software. These steps will ensure quality at the right price.” Once the customer has made their sports and recreation purchase, a good old fashioned “Thank You” page is great for acknowledging your appreciate for the customers patronage. “Additionally,” notes Boensch Arterbury, a noted website designer and sports and recreation marketer, “the Thank You page can also remind the customer of other merchandise/service offers on your website, which might create another sales opportunity. Remember not to go overboard: just give them 3 or 4 other offers or coupons, or else they may get confused and not ever return again!” After a good design has been made for your sports and recreation website, next look to area of site navigation. In the book ’sports and recreation Marketing Made Simple’, author Bakey Glavin recommends golden rule of keep-it-simple-stupid. “Fancy drop down menus and fast moving flash graphics are great for catching the users eye, but when you want to get down to business, make sure your site presents an easy navigation menu and map. This will allow most sports and recreation users to get what they are after, and at the same time be Wowed by your graphical presentations,” writes Bakey Glavin. Sports and recreation websites are plentiful. According to a recent study conducted by Koep Konkel, up to 1 million sites are live on the web, with another 2 or 3 million sites that act as affiliate resellers. These sports and recreation affiliates are a diverse group of webmasters who look to monetize their traffic through a variety of different mechanisms. Marketing sports and recreation on the web has never been easier and harder at the same time. “It takes a discplined and creative approach to get your message across,” conveys Emelina Prier, long time Director of Marketing at the Numbers Gassen Firm, “and some times a little luck and good old fashioned word of mouth advertising.” “Don’t forget that sports and recreation affiliate programs are a great way to drive customers towards your site,” advises Ball Fann, affiliate manager at the Bakemeier Passini Partners Firm, “you may have to pay up to 25% for an affiliate lead, but in the long run, you’re making a hell of a lot more money than you would without affiliate traffic. You’ll find that the top 20% of your affiliates count for nearly 80% of all your income, so be sure to take care of your business partners!” Most important in any sports and recreation website scheme is the purchase point. “Be 100% certain that your shopping cart and check-out process are super easy to use,” remarks industry expert Wagers Gorn, “or else confused customers will simply bail out and not complete their purchase.” Also, it is suggested that you add some sort of secure socket HTTPS connection for any sports and recreation related purchasing system, that includes a graphical picture of the certificate authority. Popular providers include Verisign and Thawte.

It's amazing to many how regular Joe's view their sports and entertainment online. Because well over 90% of sports fans are found behind their TVs supporting their teams, it comes as no surprise that fans want to get more involved in a given sports contest. "People want to feel like they are apart of something, something bigger than their living room TV," remarks Peter Harper, a grad student working on his thesis in the sports betting psychology field, "so as a result, when they sit down to watch a game they sub consciously seek ways of becoming more apart of that experience. Some do it by yelling at the TV or inviting friends to watch, and others do so by placing wagers on the game action that makes wins purely exhilirating and losses a little more personal." Harper is right on in his analysis. With the basketball betting season heating up, more and more fans are looking to place friendly wagers by NBA betting or college basketball betting when March Madness rolls around. Even outside Vegas, when the NFL begins, NFL betting starts early in the fall when sports betting (or online sportsbook) outfits open for the season. "By far," reports Dan Herald, an industry analyst, "The football betting season is one of the most exciting and profitable times for offshore sportsbooks." Aside from this boom, baseball betting in the spring is considered down time, when sportsbooks cut back payroll and TV coverage of games is more scant. Many sportsbooks are also virtual online casinos, offering a full selection of games such as online rummy, or play rummy. The typical online casino sees constant year round business, with peak play periods in the winter. So, if you're one to NFL betting and top site Sports betting or basketball betting you are certainly not alone. Harper plans to complete his thesis within the coming months, a will defend it before a mixed review panel of American Studies professors and Pyschology professors.

Recently, sports gambling fans tried a new method of play offered by the sports betting website CrazyJayBetz.com, where reduced juice bets and great lines were heavily in favor of the player. The goal, for the most part was met: get more customers through the door in time for the quiet season. On a separate note, JAM marketing has opened a series of web portals focusing on management of online gaming sites. Sites regarding online casinos, Gaming Club Casino are all reviewed. It's also important to realize that JAM is independent ranking center, with no ties to gaming operations. "We're proud of our impartiality when reviewing prospective online casinos or online sports betting sites. We take extra measures reviewing sportsbooks to insure fair play and good lines. With online casinos, our efforts are focused on the fairness of RNG software speed of payouts," said Mark Gheragis, VP of JAM marketing advertising and customer assurance department. JAM intends to continue its expansion online, but will do so with careful attention paid to US legislation and online gambling law.